Purpose & Impact
Small choices. Big impact.
We started Goobii to prove that caring for your car can be kinder to the planet, and simple for you. Our purpose goes further: we're building a platform for sustainable everyday services beyond car care, evolving step by step as we learn and improve.
A traditional pressure wash gets through roughly 100 liters of water per vehicle. Sooftwash does the same job on around 3, which is 97% less. That's a measurable cut in water use, fewer harmful chemicals, and cleaner operations without compromising results. The point isn't a slogan; it's savings you can verify at scale.
Building sustainable communities
Sooftwash - How does it work?
Sooftwash is engineered to lift dirt without scratching by creating a lubricating barrier between the surface and contaminants.
Pillars of Impact
Water stewardship
Cutting water use without compromising results.
Safer chemistry
Effective cleaning with biodegradable, non-hazardous formulations.
Clean energy operations
Electrification of tools and power systems in the field.
Circular systems & waste
Reduce, reuse, recycle: towels, packaging, and refills.
Community & education
Practical guidance and local initiatives that scale impact.
Near-Term Initiatives
Closed-loop water care
Design a towel-wash water recycling system to reclaim and reuse laundry water for non-contact tasks.
Sustainable energy for operations
Pilot solar-assisted charging for our power stations; increase renewable share of our energy mix.
Packaging & refills
PET is already in use for most packaging; expand bulk refills and push recyclability across the entire flow.
Fleet & mobility
Field kit is already electric; as we add new transport modes, keep them electric by default.
Measurement & reporting
Build reliable, auditable data pipelines for counters; publish a clear methods appendix with the first report.
Net-Negative Goal
Direction of Travel
We're aiming not just for net-zero, but for net-negative (climate-positive) operations over time: first by reducing and electrifying, then by addressing remaining impacts with verified, high-quality solutions once our measurements are robust. No shortcuts, no performative claims.
Join the purpose
Turn every wash into a small win for the planet. Simple to start.
Book your wash today.